Why Travelers are Loving the Midwest in 2025

The Midwest, often referred to as 'America's Heartland,' is gaining recognition among travelers. In 2023, Chicago alone welcomed 51.96 million tourists, which reflects the region's growing appeal. Airbnb data further support this trend, showing that most visitors to the Midwest stay for an average of 5.6 days—and this is just the beginning. 

The future appears to be more promising for the Midwest region. Below, we’ll explore why travelers are loving the Midwest region and why it should be on your travel bucket list. 

The Midwest Is More Amazing Than You Think. Here’s Why

Let’s break down the key reasons why travelers love the Midwest region. 

1. Breathtaking Natural Views

One of the biggest reasons travelers love the Midwest is its breathtaking natural landscapes. From winding rivers to iconic landmarks like Chimney Rock in Nebraska, Rock City in Kansas, and Brandywine Falls in Ohio, the region offers spectacular beauty at every turn. 

These landmarks transform every season. Winter blankets the field in snow, fall paints the grassland in warm, golden hues, and spring and summer bring lush greenery. You can visit any time of the year, but be sure to weigh the pros and cons, especially in winter. The season offers a magical snow-covered experience but comes with many travel challenges. 

2. Vibrant City Life in Chicago, Minneapolis, & More

The Midwest isn’t just about open landscapes and rivers—it’s cities are full of energy and excitement. Chicago comes alive at night, offering countless bars and clubs, perfect for a night out. Some even feature rooftop experiences, like Cerise Rooftop, where guests can sip cocktails while taking in breathtaking skyline views. 

Minneapolis has a rich music and arts scene, world-class dining, and beautiful lakes that add to its charm. Branson, often called the greatest family vacation destination in the Midwest, is home to top-rated restaurants and live entertainment, which make it a must-visit spot. 

3. Best Theme Parks for Family-Friendly Travel

If you’re visiting the Midwest with your kids, you’ll find some of the world’s best amusement parks. Here are a few must-visit spots: 

• Nickelodeon Universe—Bloomington, Minnesota: This 7-acre indoor park is located within the Mall of America in Bloomington, Minnesota. It features innovative rides and attractions themed after popular Nickelodeon shows.

• Cedar Point—Sandusky, Ohio: Cedar Point, also known as the ‘Roller Coaster Capital of the World,’ is another must-visit destination. It has the famous Steel Vengeance and Millennium Force roller coasters, live entertainment, rides for kids, and everything you could ask for in a thrill-packed amusement park. 

• Six Flags Great America—Gurnee, Illinois: Six Flags Great America is a popular amusement park in the Midwest that offers an exciting mix of family-friendly rides and high-speed roller coasters.

4. Rich Cultural Experiences

Another thing that adds to the charm of the Midwest region is the rich cultural experiences. There are plenty of fascinating sites to explore, from world-class museums like the Art Institute of Chicago, Illinois, to historic landmarks such as Mount Rushmore, the Gateway Arch, and the Titanic Museum. And if you love festivals, you’re in for a treat. 

Every year, the region hosts events like Festival de la Villita, a massive celebration of Mexican culture in Chicago, the Cincinnati Music Festival, and Summerfest in Milwaukee—the world’s largest music festival.

5. Affordable & Budget-Friendly Travel

Last but not least, the Midwest is an ideal destination for budget-conscious travelers. Compared to the other popular U.S. travel spots, accommodation, dining, and attractions here often come at a fraction of the cost. Planning in advance is the key to saving even more. 

Booking flights about a month in advance can save you up to 24% compared to last-minute fares. The same goes for hotels and tourist sites; both often offer early-bird discounts and lower rates for advanced bookings. 

The Best Time to Visit the Midwest for an Unforgettable Trip

While the best time to visit the Midwest region depends on personal preferences, summer is when the Midwest truly shines. 

From late May to August, the weather is warm, beaches are buzzing, and the festival brings the region to life. It’s the perfect season to explore everything the Midwest has to offer, whether it's outdoor adventure or lively city events. 

Branson Club: Your Midwest Home

Have you decided to visit the Midwest? If so, make your trip unforgettable by choosing the right accommodation. The Branson Club stands out as an exceptional choice. We offer two properties, Great Rock and Oak Ridge at Branson—both are perfect for families. Enjoy spacious rooms, privacy, modern amenities, and easy access to Branson's top attractions. 

Book your stay now and make every moment count!